PPC
Our Approach
To marketing has always been to understand the whole journey, optimise what we do, and focus on getting the best out of what ever we spend. If we understand where consumers interact with your business, it makes every marketing effort much more valuable and more precise. This is what, we in the biz, call Attribution Modelling! Our overall plan is to kill off keywords or ads that waste money or don’t perform. This process will immediately increase the overall conversion rate of your spend and will open up additional budget for you to be able to use different ad technologies.

A big focus on Facebook will be to optimise the following:
Make sure the remarketing is active and performing effectively Capture the consumers that visit the website and build a continual audience surrounding that Build up look-a-like audiences so we can increase the opportunity for the brand Audit and optimise the business manager ad account Build up to having different campaign types

Display Network – Selling smiles is easier when you can see one.
Performance Max – Googles new Optimisation AI – Let it work for you
Smart Campaigns – Highlights your skills and expertise
Local Campaigns – Lets drive that foot traffic in to the practices
Youtube – Its the 2nd largest search network in the world!