What Is The Difference Between Google & Social Advertising?

Spoiler… They Are Both Advertising Platforms

Social media advertising and Google advertising are both forms of online advertising, but they operate in different ways and on different platforms.

Google is:

Google advertising, also known as Google Ads, is a pay-per-click (PPC) advertising platform that allows businesses to create and run ads on Google search results pages and Google Maps. Google Ads uses a bidding system to determine which ads to display and in what order, based on the relevance and quality of the ads and the bid amount. Advertisers pay only when someone clicks on their ad.

Social is:

Social media advertising refers to the practice of creating and running ads on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Like Google Ads, social media advertising allows businesses to target specific audiences based on demographics, interests, and behaviors. However, social media advertising operates differently on each platform, with some using PPC and others using a cost-per-impression (CPM) model, where advertisers pay based on the number of times their ad is displayed.

At The End of The Day

Overall, the main difference between social media advertising and Google advertising is the platform on which the ads are displayed and the way that the ads are charged.

Facebook
Twitter
LinkedIn
Pinterest